Announcing Our New President, Nicole Swanton


Industrial Nameplate Inc., Appleton, WI – Industrial Nameplate Inc. is celebrating 60 years in business!  INI is your source for durable nameplates, labels, control panels, MetalPhoto and more.  We have many celebrated many milestones in 2020. First and foremost, we celebrate the life of Fred Ziegler, founder of Industrial Nameplate Inc. As a family owned business Fred’s daughter Lynn Lanser took ownership of the business when Fred retired.  In October 2020, Lynn officially retired and the legacy continues with her daughter Nicole! 

Nicole Swanton

Nicole Swanton Owner and President Industrial Nameplate Incorporated

We are excited to announce that as of November 1, 2020, Nicole Swanton has officially taken ownership and the role of President of Industrial Nameplate Inc. and Top Dog Apparel Inc. Nicole has been around the family business her entire life.  She has had an active role in the company for over 15 years and she is passionate about carrying on her family’s more than 60 year legacy.  We are very excited as Nicole makes the transition to the 3rd Generation President of Industrial Nameplate Inc. and Top Dog Apparel Inc.

In this role, Nicole coordinates leadership teams to insure the success in all aspects of the business from the accounting office to the production floor. Nicole’s ambitious nature has driven her We are in the process of implementing new technologies in our manufacturing operations to drive efficiency, growth and stability. 

In addition to her new role, Nicole also serves as the Vice Chair in The North East Wisconsin Women in Manufacturing Chapter. Women in Manufacturing® (WiM) is the only national trade association dedicated to providing year-round support to women who have chosen a career in the manufacturing industry. At present, more than 5,300 individual members representing nearly 1,000 manufacturing companies.


Lynn Lanser Former President Industrial Nameplate Inc. and Top Dog Apparel

Nicole is a firm believer in gender equality and is an advocate for women in leadership. As the successor to the role of President from her Mother, Nicole believes that building a diverse team is needed to foster a company culture where everyone is welcome and respected. 

She is no stranger to rolling up her sleeves and putting work in on the production floor. She has spent years developing skills in production and operating machinery including Embroidery, Vinyl,  Engraver, Fabricator, and CNC Machine Operator.  Nicole’s diverse background in manufacturing, marketing, and business development provided the perfect foundation for her succession into the role of President in 2020.

As we head into 2021, our mission continues to be providing you with the highest quality products and services. We have many exciting changes happening at INI We plan on expanding our portfolio to include services offered through Top Dog Apparel.  Watch for more information on the exciting changes happening at Industrial Nameplate Inc.

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